Crisp Contact. Questionable Direction. Ep1
- coachjbarge
- Jul 7
- 2 min read
Good God. Here we are. Week 1 of the countdown. And let me tell you—we are sprinting full-speed into the unknown like a guy who just learned what a “corporate structure” is after already ordering 70,000 golf balls.
Half the squad is out doing legit business things:LLC’s? S-Corps? C-Corps? Trademarks? Licensing?Yeah, turns out when you start a golf brand, you also accidentally start… a business.
Who knew?! (My wife. She knew. She’s been screaming it since we dropped.)
Meanwhile, I’ve been in full goblin mode—head down in color swatches, branding concepts, packaging layouts. Because here’s the thing: if our ball sleeve looks like my 6-year-old’s art project, you’re getting “cheap” but not “value.” And that ain’t the vibe.
But don’t worry—we’ve got a sleeve. And I’ve been locked in on the dozen box like a conspiracy theorist with a corkboard.
Are we going hyper-stylized? Maximalist chaos? Or are we keeping it clean, subtle, cool?
Answer: witty minimalism.Think: 1970s golf catalog aesthetic, but with Tiger-at-the-Masters-level precision in the punchlines.Our colors look the part. Our wit's a buttery soft vintage Scotty Cameron.
Honestly, Illustrator and Photoshop should be paying us at this point.
But Hey—We Started This for the Ball, Right?
Let’s talk about the actual thing we’re trying to sell here.The ball. The guts. The dimply soul of Sandcrane Golf.
Listen, if you haven’t accidentally emailed 64 manufacturers at once, are you even in the golf startup game?My inbox is now 80% replies from “Ben,” “Sarah,” “Suzy,” and “Tom.”
Spoiler: They’re all probably named Zhihao.
We’ve been sifting through the noise like golf nerd Indiana Joneses. And one pro tip for separating the real deal from the Etsy-level novelties? Ask them if they do custom sleeves.
If they hesitate?They're not selling golf balls—you’re about to get 12 balls that feel like they were cast in a Play-Doh mold.
Right now, we’ve got five solid leads. Sample balls en route. As soon as they land, it’s on like Bryson in a protein shake aisle. Sim testing. Distance. Spin rates. Launch angle. Nerd city, population: us.
But Now... We Need You
Here’s the deal—we’re building this thing out of nothing but grit, caffeine, and the collective delusion that people want to join a golf brand started by guys who barely passed Econ 101.
So we need help:
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Website is technically a mess right now. I mean im still writing these on our Golf Trips blog, but we’ll have a landing page up soon where you can strut your email address like it’s down the catwalk at Paris Golf Week.
We’ve got free stuff. You like free stuff. Let’s do this together.
People helping people.That’s what Sandcrane is about.(Also: witty ball puns and not crying when you shank one into the pond.)
Let’s build this thing. One bird pun at a time.
Crisp Contact. Questionable Direction.
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