Technically “Off” — But Spiritually Spiraling into Startup Mode

#StrutLikeACrane #SandcraneGolf #QuietBallsLoudResults #EverySwingsAPerformance

So what do you do when you’re technically off for two weeks and a mere 50 weeks from the next WyoZona Cup? Most people might relax. Travel. Touch grass.

Me? I’ve decided to crash course myself through every startup business cliché in the book. Shark Tank reruns, late-night note dumps into my phone, group texts with the boys flying faster than my attention span can track. It’s like business school, but with more memes and less student debt.

Let me just say—I get why so many startups stay just that… ideas.

But here we are, putting every “maybe” and “what if” on paper, probably about to drop the ball…literally. And metaphorically. But hey, at least it’s a golf ball.

Branding, ADHD Style

If you’ve never made a brand profile from scratch, let me paint you a picture. It’s fun! By “fun” I mean it’s like assembling IKEA furniture without instructions, but your ADHD brain thinks it’s chef’s kiss elite entertainment.

We’ve got a logo. And when we saw it, we both had that rare “Yep, that’s the one” moment.

Colors? Oh we’ve got colors: crème, navy, brick red. 1970s golf vibes. It looks classy as hell—even if I personally dress like a rejected LIV Tour extra on the course.

Slogan? We think so. Name of the first ball? Yep. Numbers on the ball? Debatable. I love ‘em, but they kind of “dirty it up.” Still, I’ve got a soft spot for 99. Blame Madden. Or “Swingers.” ("Look, little Wayne’s legs are shaking all over the place!” Tell me that scene doesn’t live rent-free.)

Oh—and we're thinking the alignment tool on the ball will be our website URL. Lose a ball, someone finds it, plays a hole or two, and boom—we're in their head like an old Taylor Swift lyric. Guerrilla marketing with dimples.

Now the Guts: Making a Damn Good Ball

The look is one thing. But the ball? The ball has to be good. Like… actually good. Not "you got this free at a charity scramble" good.

We’re hunting down manufacturers. Found a few. Some promising. My heart says: "These are the real deal."My brain says: "Warehouse fire. Temu loses entire inventory. Projected losses: $17.33."

What I want:

• 3-piece urethane cover

• Hardness rating in that 80–90 sweet spot

• Feel and performance on par with the Pro V1, TP5, Vice Pro, Kirkland (the bougie Costco one)

Worst case? It ends up being a "Joe Dirt finds his parents and regrets it" situation. You know—Dad looking like Father Time, and Mom giving off way too much Richard Ramirez energy. Night Stalker vibes.

But best case? We land on something people want to play… and don’t cry over losing.

Coming This Fall: Maybe Something Awesome

The plan is to launch this fall. Real product. Real performance. Slightly unhinged marketing. A ball you can trust and accidentally leave in the weeds guilt-free.

Mockups are coming. Testing is underway. ADHD-fueled brainstorms continue.

Come back next time for more bird puns, deep dives into “WTF are we doing,” and maybe—just maybe—the launch of Sandcrane Golf’s first flight. Its exilerating and frightening all at once!

Stay flappy friends!